Have you been satisfied with your content marketing results this year?

According to a report by Content Marketing Institute, the answer is most likely “no.”

Top 3 content marketing challenges among those surveyed were:
-Lack of resources
-Measuring results
-Aligning content with the customer journey.

Those who HAVE had content marketing success had these things in common…

-They understood their audience’s needs;
-They created high-quality content;
-They’ve created efficient workflows.

Listen, I know first hand that creating great content with good results isn’t easy.

And neither is being consistent with content creation, which also important.

But the #1 problem cited with content creation is creating content that prompts a desired action.

Which most people consider is their audience making a purchase.

But that shouldn’t always be your goal in creating content.

And rarely does marketing ever even work that way!

Remember, there’s a customer JOURNEY.

And it doesn’t start with them buying. ⛔

To have successful content, you’ll need to create content for each stage of the customer journey.

Many of those surveyed said they didn’t know the technology well enough to create great content.

Or they’re not using the technology to it’s full potential.

And I’d have to say I see that a lot among my clients as well.

Also, businesses that have not taken the time to develop a content creation plan risk hurting their sales process. 😬

Content that is not aligned to a marketing strategy is facing brand inconsistencies.

Having a content creation process leads to greater content consistency, better quality, more efficient use of resources, and better audience engagement. 👍

So, I’m curious about YOUR content marketing challenges and strategies.

Please email me at jeana@xtreme-assistant.com and let me know about your content marketing challenges and success stories.

I want to hear from you!

Let me know what you struggle with when it comes to creating content for your business or brand.

AND

Let me know if you had any content that really worked for you this year.

I want to know so I can create more content to help you have even more success with your content marketing in the future.

I hope to hear from you at jeana@xtreme-assistant.com.