Blogging Definition
“Blog” is an abbreviated version of the word “weblog,” which is a term used to describe websites that maintain an ongoing chronicle of information. Not all websites, however, contain a blog.
You can start a blog for different purposes and in different ways. It’s really only limited to your imagination.
You can create a blog as a journal, to share a certain message, or create a business. The choice is yours to make.
Why Blogging is Important
Creating a blog is a great way of using content marketing and showing your expertise on a subject.
Some people still prefer to read. Yes, people also listen to podcasts and watch videos. But they also still read.
As a matter of fact, if you’re so inclined, you can repurpose your blog and create other types of content for your social media channels. Your dialogue must be written anyway. Use your blog posts!
Even so, blogging is a good way for introverts to share their message. Introverts prefer to take their time in deciding what to say and how to say it. They also prefer to not be on video. Writing is the perfect avenue for a hardcore introvert to share what’s rattling around in their head.
In addition, blogging is a good way to brand yourself or your business and generate leads. You get to share your expertise and tell people how you can help them solve their problems. This brings me to my next point…
Blogging helps people. With your blog, you can help people understand an idea better. You can use it to entertain, educate, and encourage others. Your blog can provide step-by-step instructions on how to do something. Or provide solutions to problems that you can help solve. You can help empower and encourage your readers.
It’s really win-win for both you and the reader!
Blogging Ideas
Ultimately, what you blog about is really up to you. But it should have a niche or a theme.
Another way to decide is to think about who you want your blog to be for. Who will be interested in reading it? It might be mothers or a certain profession. Think about their demographics and what needs they will have.
One way to decide is to ask what you’re passionate about. If you’re not that interested in a topic, it will be hard to find the motivation to write. Choose something you’re very interested in learning more about or already know a lot about.
But the best part is, YOU get to choose!
It’s your blog and you get to write about whatever interests you or a topic you care about.
You can reach anyone in the world with your blog. From anywhere. It allows you to transform your passion into a business if you want to.
It could possibly allow you to work for yourself and be your own boss. Live life on your own terms. If that sounds interesting, keep reading…
Start a Blog to Make Money
Incidentally, there are some ways to make money with your blog. However, you shouldn’t do it just to make money. If that’s the case, you probably won’t stick with it. It’s a long game and you’ll give up if you don’t see quick results.
But if you have products and services that help people solve problems, you can create enough interest with your blog in your readers that they purchase or hire you. You can also recommend other’s products and earn a commission.
Another way is to land a sponsor for your blog. If you’re really good, bigger companies will pay you to have a sponsored blog post about their product or to have their banner on your page.
Another way is to turn your blog into a thriving online platform. If you’re a speaker, writer, or coach (or want to be), then creating a blog could be a game-changer for you. There’s never been a better time to create an online business that you can run from home.
How to Start A Blog
In my opinion, it’s easier to start a blog than ever before. Technology has come a long way and you no longer have to learn to code in order to blog. There are many platforms to choose from depending on what your intentions and goals are.
If you’re not sure if this is something you want to commit to, just try writing every day for a month and see how it goes. You may decide you hate it. But then again, you might LOVE it. You won’t know if you don’t try.
Next, send a few of your writings to your friends and family and see if they like it. I’m also happy to review one and provide my feedback. Writing to be a successful blogger is more than just typing. You must write to hold the reader’s attention and leave them wanting more.
Finally, if you decide you love it and want to get started, download my complimentary checklist of THE FIRST 8 STEPS TO STARTING A BLOG and go ahead and start your blogging journey today. It’s for absolute beginners, but if you have trouble, reach out. I’m happy to help.
Of course, if you’d rather hire me to write blogs for you, I’m happy to discuss that too! 😉