This post contains affiliate links and I will be compensated if you make a purchase after clicking on those links. It doesn’t cost you more and you may find you save money using my partnerships.

Have you considered using animated illustrations in your marketing efforts?

Ever wonder why some people get lots of attention on their content marketing efforts and some don’t? 🤔

Working hard to get your content seen and people to your website or social media channels but just hear crickets? 🦗

So overwhelmed with running your business that you procrastinate even creating any marketing content? 🥴

What if everyone was sharing and talking about your content?

What if your content was causing people to message you or even better….

Call you to buy your product or services! 😮

Well thanks to today’s technology and the power of the internet, you can create eye-catching content that will get eyeballs on your marketing efforts. In other words, more prospects!

What is an animated illustration?

It’s basically a picture with movement that tells a story. Animated videos are huge right now in content marketing. Especially on social media. And the best part…

They don’t look like an ad even though they really are. 🤫

Ultimately, they combine the power of storytelling, animation, and text or voice to tell the story of your product or service. They’re short and easy to watch but get your message across in a simple way that leverages visual appeal with your audience.

Why use animated images?

They can tell a story about your product or service that is easy for the viewer to consume. Your audience doesn’t have to read a book, blog, or long email. They don’t have to listen to a podcast. They just watch a fun little video.

This method can help with brand recognition or lead generation in a light-hearted manner. You can run them on social media and they will show up in your targeted market’s timeline feed. As a result, you make sure only the right people are seeing it.

Different ways to use animated illustrations and videos

Presumably, your audience is at different stages of awareness in the consumer journey. So, you can use animated video content to catch their attention and help them along at each stage.

• Educate the viewer about benefits of your product or service and what problems they can solve.
• Educational videos can help your audience understand their problem better in an easy to understand and entertaining way.
• Provide value to your viewers by helping them to understand the value of your products or services.
• Promotional videos will help your audience become even more familiar with your brand and products or services.
• Branded videos will help nurture your connection with your audience and existing customers. Coco-Cola has done this very well over the years.
• Social Media illustration videos are short and created to share. They should inspire, inform, and entertain for best results. You see this works well with recipe videos.
• Explainer videos will help your audience better understand how your products or services can help them. They may also tell why you’re different or better than your competitors.
• You can use explainer videos to provide your prospects with the solution they need.
• Product videos can be used at the end of the consumer journey once they’ve been educated and informed about your company. Your product videos will be more specific about the benefits of each product or service.
• Showcasing certain products or services more specifically will help remove doubt in the prospect’s mind and helps them understand exactly what to expect. This video may go into detail about how to use the product and might be longer than the previous videos.
• You can do a strong call to action and try to close the deal with a product video.

How to make animated illustrations

Use the power of motion to catch a viewer’s attention. You need to grab today’s audience’s attention fast or you’ll lose it. Keep it moving and keep it fast. Whether it’s people, objects, or text.

You can purchase a variety of stock video clips and illustrations for good quality footage and add music, text, or voice to them. Choose from a large selection of categories and you’ll find a variety of stock at affordable prices.

Use a graphic design tool to create animated graphics to engage your audience. You can choose items that match your brand such as paper, tools, food, and more.

Using animated illustrations may boost your sales

In short, video marketing is growing and will continue to. Motion helps get and keep your audience’s attention. End with your logo, company name, or phone number, and you just might get more leads.

For years, Facebook CEO Mark Zuckerberg has been talking about transforming his company into a “video first” organization. If you’re not regularly creating and publishing videos on your Facebook page, it’s time to start! It’s absolutely necessary to beat the competition!

There are lots of reasons to use animated illustrations and video. Hopefully, I’ve helped you understand how important they are to your marketing efforts.

Not sure how to do any of this yourself but like the idea? Contact me and let me help!