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Does your content marketing include a blogging strategy?

Blogging is great to use in your content marketing strategy for your business. It’s a non-salesy way to market without having to do cold calling. In fact, according to Hubspot, 55% of marketers say blogging is their top inbound marketing priority.

“Without good content, you don’t get anybody in the hopper,” Matthew Lacroix, Director of Brand Marketing, Newell Rubbermaid (LENOX), said. “Specifically, LENOX’s blog has been a great entryway tool for getting customers into the lead generation funnel.”