We had tornado warnings here in the Midwest last night. It’s always interesting to see how different people react.

Some are cautious and hit the basement immediately.

Some are risky and go out into the yard, look up into the sky, and wait for it to come.

Some are oblivious and just go about their regular routine like nothing is happening.

And some are prepared and have a weather radio, a flashlight, and blanket and pillows ready to hit the basement when necessary.

I heard once that how you react in one area of your life is how you react in other areas. This makes me think these people also react in the same way with their business marketing.

So, which one are you? See if you recognize yourself below and determine if you need to make a change.